1. Research and Discovery

• Conducted an in-depth branding and discovery process to understand The Groom Lab’s mission, target audience, and unique value propositions. This included a detailed questionnaire, market research, and competitive analysis.
  
  

• Learned that the client envisioned their brand as sophisticated, trustworthy, and tailored to discerning men seeking high-quality grooming solutions. The client also emphasized the need for clarity, premium aesthetics, and a welcoming user experience.
  
  

• Performed a competition analysis to identify market trends, uncover opportunities for differentiation, and gather inspiration for design and functionality.
  
  

• Analyzed customer feedback to highlight areas for improvement, such as navigation, product presentation, and mobile usability.
  
  

• Evaluated the best platform to meet The Groom Lab’s needs, considering factors like inventory management, speed, scalability, and ease of use. WordPress with WooCommerce was chosen over PrestaShop due to its superior flexibility, user-friendly interface, and ability to handle dynamic inventory updates and scalable growth efficiently.

2. Define and Strategize

• Established project goals, including enhancing brand perception, improving usability, and increasing sales.
  
  

• Outlined a roadmap to address challenges like outdated design, lack of scalability, and poor SEO performance.
  
  

• Prioritized actions based on business objectives, focusing on rebranding, user experience, and platform migration.
  
  

3. Ideation and Design

• Rebranded The Groom Lab with a modern logo and a sophisticated color palette that aligned with the client’s vision of a premium and trustworthy brand.
  
  

• Designed a fully responsive and visually appealing website optimized for both desktop and mobile users.
  
  

• Structured content into clear, accessible categories to improve navigation and enhance product discoverability.
  
  

• Created engaging product pages with detailed descriptions, customer reviews, and high-quality imagery.
  
  

• Incorporated elements that emphasized premium quality and trust, such as social proof and clear value propositions.
  
  

4. Development and Implementation

• Migrated over 500 products from PrestaShop to WordPress / WooCommerce, ensuring data integrity throughout.
  
  

• Configured WooCommerce for seamless inventory management, secure payment processing, and future scalability.
  
  

• Implemented dynamic features such as improved product filtering and enhanced review sections.
  
  

• Added features to boost engagement and sales:
  
  

  1. Integrated links to product pages within blog posts on TGL's Journal Magazine, improving on-site SEO and aiding product discovery.

  2. Displayed stock information for low-inventory products to create urgency and drive more sales.

  3. Introduced a restock notification option, allowing users to submit their email addresses to be informed when out-of-stock items return.

  4. Enabled customer reviews on product pages, restricted to verified buyers to ensure authenticity.

  5. Implemented a dynamic order countdown script on product pages to inform users when to order for the earliest delivery.
     
     

• Conducted extensive on-site SEO optimization, including keyword research, meta descriptions, breadcrumb and improved internal linking.
  
  

5. Testing and Refinement

• Performed rigorous testing to ensure a seamless user experience across devices and browsers.
  
  

• Optimized site speed and usability based on real-time feedback and analytics.
  
  

• Addressed issues from the previous platform, such as mobile responsiveness and slow loading times.
  
  

6. Launch and Evaluation

• Deployed the new website with zero downtime, ensuring uninterrupted service for customers.
  
  

• Monitored performance post-launch, using analytics to measure traffic, engagement, and sales growth.
  
  

• Organic traffic from search engines multiplied by 10 times due to strategic SEO efforts and improved content structure.
  
  

• Time on site tripled, reflecting an engaging and user-friendly experience.